Social media has the power to connect strangers, influence decisions, and spark movements among diverse audiences. However, due to its fast-paced and ever-changing nature, social media oscillates between being a friend and a foe to growing businesses. On one hand, social media is one of the best and most effective marketing tools that small businesses have access to. It can reach lots of people in a short amount of time. On the other hand, constantly developing original content that is trending and engaging is often a huge challenge! It’s tough trying to maintain both quality and quantity. Luckily, it is possible to curate content that appeals to each social media platform. The term “curate” is originally from the museum industry and was used to describe people who tracked down particular art exhibits to be displayed in galleries. Today, marketers borrow this term to describe a method of sharing other people’s work in a way that can help you appeal to your followers. That being said, it is not just sharing a bunch of articles via social media and calling it a day. Curating content requires intentionality, purpose, and style.
Find out how you can develop a strong brand with these four beginning steps.
The team at Boundary 44 brought on Premise to help launch and brand their business concept. The central Oregon partners wanted to provide a subscription based maintenance program for homes and businesses. Premise had previously helped Ron brand and market his custom home building company so the team was not unfamiliar. This however needed both brand consulting and marketing. Premise helped with the naming and full brand package to launch their website and marketing materials. Premise also developed the marketing plan and launch strategy for the company, and manages the campaigns and ongoing programs today. Right now they've asked us to slow down the marketing plan so they can catch up. I think that is a good problem to have don't you? >>> Looking to take your idea or business to market? The team at Premise is used to taking their clients from zero to 60 in a very short time frame. See all our branding services here .
