Client: Altro

Site: www.altro.com.au
Project: New Brand, Website, and Strategy for Online Shopify Store (In Process)

Overview

Altro Australia, a leader in energy solutions, specializes in the design and implementation of energy-efficient systems for utility companies and businesses across Australia. As the energy market evolves, Altro needed a fresh brand identity, a robust online presence, and a strategy that aligned with their expansion into renewable energy and larger public utility projects. They partnered with Premise to redefine their brand and website architecture, look and copy to better reflect this focused direction. We have began the development of a Shopify-powered online store to fufill a need in the marketplace and alleviate the need for additional sales staffing to sell and manage the smaller parts and systems.

About

Altro is Australia’s premier provider offering a comprehensive solution to design, engineer, manufacture, install, and maintain both traditional and renewable power reticulation systems. Our modular systems are manufactured in our Victoria facility and installed onsite across the country, shortening production times, reducing labor and transportation expenses, and limiting the unpredictable. 

With their start in 1982, they have been building and innovating electrical transformers and helping utility companies along with plants and factories maintain proper power reticulation and solar and wind farms get their power to they are creating to the grid.

Strategy

To help Altro Australia capture their "perfect client," we worked on rebranding efforts to position them as a leader in transformers, renewable energy, and large public utility projects. Our strategy was designed to introduce these new service lines to a broader audience and the rebranding aligns with their commitment to sustainability and positions them for future growth in the renewable energy sector.