Introducing the Nation to a New Homebuilder
Patti Faulkner • July 17, 2017
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When a national real estate firm came to Premise they were looking to create a fresh new home builder brand to launch just as the market was recovering, Premise led the branding for elacora - a new home builder launching in California, Colorado and Florida.
Essential to the process was creating a uniqueness in their brand and voice. With each market cluttered we wanted a unique perspective to home building and the home builder. We worked with RCS to create the full brand package. Not to be left out our team of talented designers wove magic into the naming, positioning, identity, sales collateral, sales centers, web sites and apparel.
By creating a toolbox of materials sales agents can use in their offices, Premise was able to create a strong, unique, and scalable brand for elacora. This retail brand was "refreshing" as stated by many of the buyers of their new elacora home.
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Premise's experience runs deep in the real estate industry. For more information on services and projects we have branding check this out.
Essential to the process was creating a uniqueness in their brand and voice. With each market cluttered we wanted a unique perspective to home building and the home builder. We worked with RCS to create the full brand package. Not to be left out our team of talented designers wove magic into the naming, positioning, identity, sales collateral, sales centers, web sites and apparel.
By creating a toolbox of materials sales agents can use in their offices, Premise was able to create a strong, unique, and scalable brand for elacora. This retail brand was "refreshing" as stated by many of the buyers of their new elacora home.
>>>
Premise's experience runs deep in the real estate industry. For more information on services and projects we have branding check this out.
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